Views on a log scale. The line is the median of the previous 90 days; the outlier score is views ÷ that median.
Reels published per month.
Median views by format and by content type. Count of reels in grey.
Average watch time against skip rate. Viral reels cluster in the top-left.
Click a column to sort. Click a hook to open the reel.
Daily snapshots since tracking began.
Sum of views across all tracked reels.
Metrics are pulled from Instagram once a day. Watch time is stored in milliseconds and shown here in seconds. Outlier buckets: viral ≥ 5× baseline, hit ≥ 3×, above average ≥ 1.5×, average ≥ 0.7×, below average under that.